Anna Murphy

War on cliches

Why do we dredge out the same dull cliches every day when there are one million words in the English language to choose from? Anna Murphy takes a look at the state of language in today's world and offers some practical advice to aspiring wordsmiths hoping to make inroads into the business of language and writing.

By Anna Murphy

We all use them—they bounce off the keyboard so conveniently and God forbid that we should write anything original—it’s just not done anymore, is it? Clichés have become our time savers and so we end up reading and hearing the same words all day long from different sources.

Anyone in the storytelling industry, whether in print, broadcasting or the arts, should pay more attention to the currency of the language they use. It’s less about how qualified or experienced you are and more about the number of people who buy into your message, and enjoy the manner in which it was communicated to them. They don’t want the same old chestnut.

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Sold!

What is a sales job all about? Merely selling? Think you have the qualities required for sales jobs? Read on to find out more.

By Anna Murphy

The most interesting sale happens when you’re persuaded to buy something you didn’t even know you needed. When the afterglow wears off, you wonder how you ended up with $500 worth of skin care, or the Titanic of all barbecues. It’s not so much that you were easy but that the sales approach was so effective...

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Get a faultless working wardrobe together

For the newcomer, the transition from academic life to the working world is fraught with pitfalls. Apart from the stress of actually landing a job and learning how to do it properly, you will also have to worry if your soft skills are up to scratch and figure out how to conduct yourself professionally.

By Anna Murphy

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Choose a life less ordinary

Your career doesn't have to ride on a degreeor a conventional tertiary education. It's about what you want to do, and what the trade and technical industry offers is the chance to do just that. Still lost? Slamdunk strategies coaches you to identify the type of work that will satisfy you and find the job that's right for you.

By Anna Murphy

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