Anna Murphy

War on cliches

Why do we dredge out the same dull cliches every day when there are one million words in the English language to choose from? Anna Murphy takes a look at the state of language in today's world and offers some practical advice to aspiring wordsmiths hoping to make inroads into the business of language and writing.

By Anna Murphy

We all use them—they bounce off the keyboard so conveniently and God forbid that we should write anything original—it’s just not done anymore, is it? Clichés have become our time savers and so we end up reading and hearing the same words all day long from different sources.

Anyone in the storytelling industry, whether in print, broadcasting or the arts, should pay more attention to the currency of the language they use. It’s less about how qualified or experienced you are and more about the number of people who buy into your message, and enjoy the manner in which it was communicated to them. They don’t want the same old chestnut.

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Sold!

What is a sales job all about? Merely selling? Think you have the qualities required for sales jobs? Read on to find out more.

By Anna Murphy

The most interesting sale happens when you’re persuaded to buy something you didn’t even know you needed. When the afterglow wears off, you wonder how you ended up with $500 worth of skin care, or the Titanic of all barbecues. It’s not so much that you were easy but that the sales approach was so effective...

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What, more school?

In planning further education, one of the things you realise very quickly is that you cannot begin without considering your personal aspirations first. Welcome to a crash course on how to structure an educational plan based on a vision of your future.

By Anna Murphy





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