Singapore has embraced art, design and music as viable economies, and has executed various incentives and programmes to develop local creative talent. For would-be artists, musicians and filmmakers, it means more money. And if that isn't enough, what’s cooler than telling your friends that you’re a creative?
By Edwin Tam
Jeremy Monteiro and Olivia Ong; Royston Tan and :phunk studios.
One’s a jazz pianist and another’s a singer; he’s a filmmaker and they’re a graphic design collective.
You might have seen, heard or experienced their works in movies, concerts, posters, or even on television. That’s not too surprising as they are part of Singapore’s creative industries – defined as “industries which are inspired by cultural and artistic creativity and have the potential to create economic value”.