Shoppers may have a fine time sifting through buys and grabbing their wares, but what goes on behind the sale? Find out more about the retail industry from the management point of view.
By Melody Tan
Retail is not just about selling or the salespeople you see at stores and cashier tills. Much action and coordination goes behind the scenes to get products on and off the shelves.
For example, logistics and distribution plays a key role in retailing as the products have to move from the manufacturer to the retailer. Other considerations that retailers have to think of are store locations, stock levels and finances. Marketing is also involved as retailers have to attract the target audience of the product. To make sure all the processes run smoothly, there is a need for retail management.