Tania Heng

Marketing: An Ever Evolving Industry

The marketing industry is fast paced, slightly brutal and can be thought of as a type of strategy game. This is the industry responsible for creative promotion of products and services to the mass or specific target market. It consists of creatives who use all forms of media to promote their products or services to their advantage and by extension, their company’s. 

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Dressed for success

"I think, therefore I am." However, there is only so much your brain can do. Sure, you can imagine success and chart your progress to the top, but meanwhile, you also need to look the part. This is especially so for those who are in the service line; Their jobs require them to appear well-groomed and spruced up for action at all times. Ask executives in the banking and finance industry and they might teach you a trick or two looking immaculate in the wee hours of the morning.

By Tania Heng







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How to evaluate a job offer

Chances are, you have sent numerous job applications over the past few months after graduating from varsity, and have gone through the mill of sitting for several precious interviews. After a while, you find yourself chanting responses to the interviewer's questions, akin to reciting yuor life's mantra. Just when you thought trawling through the classifieds every morning over a cup of coffee and toast becoming too much of a dreary routine, your mobile phone rings!

By Tania Heng

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