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Promoting workplace diversity has many bottom line benefits. But you need to approach the hiring process holistically — retaining employees can be more difficult than recruitment. This is especially true for companies in less diverse regions where relocated minority employees may feel disconnected. You may need to take a more active role in helping them adjust to the culture at work as well as in their new communities.
First, identify what your needs are. Does your workforce resemble the communities that you operate in? Do they match the demographic that you serve or want to serve? If not, develop a hiring strategy to increase workforce diversity.
Talk to local organizations with community connections, including churches, cultural institutions and colleges. They can help you connect with candidates. You can also enlist help from nonprofits like the Urban League, the National Council of La Raza or from websites like diversityworking.com that offer searchable channels of minority job hunters. But don’t limit yourself to local chapters or schools. If you have something to offer out-of-area workers, expand your search to other cities, states or countries. The Internet makes it easy to cast a wide net.