Marketing is about unlocking a unique selling point of a company’s product that gives it an edge over its competitors. At Bosch Singapore, Yvette has her fill in making this happen.
By Roland Tan
Robert Bosch (SEA) Pte Ltd, also known as Bosch Singapore, is located in the northern part of the island and has an understated look that belies its significance. It is the regional subsidiary of the Bosch Group, representing the Group's interests in Southeast Asia. The Singapore office also houses the Asia-Pacific headquarters of the Automotive Aftermarket and Security Systems Divisions, as well as the IT Centre for Asia Pacific and the Research and Development Centre Asia Pacific.
As the regional subsidiary, Bosch Singapore has direct communications with the top brass in Germany’s headquarters. It is also empowered to provide full operational support and make key administrative decisions in Southeast Asia, should the need arise. Bosch Singapore is also designated as a Centre of Competence for the Automotive Aftermarket Division where a concentration of expertise, knowledge and talents are amassed to support the region.