Industry Related (Consulting)

Excuse Me, Are You A Brand Consultant?

By Jacky Tai

If you are one of those people who want to be a brand consultant because you think it is easy and glamorous, then you should probably look for another job because you probably will not last six months in the consulting line if you think like that.

When people ask me what it is that I enjoy about my work, I always tell them it's the outcome that I really love - when I see clients grow 250% in two years in the middle of a global financial crisis; when I see clients being able to double their selling price; when I see clients being acquired for 17 times price-earnings ratio when the industry average is only three; when I see clients' IPO being 30 times oversubscribed when the norm for their industry is 20. These are the gratifying aspects of the job but the process is a difficult one. You see the "glamorous" outcomes but what it takes to get there is anything but.

In the rest of this article, I will share with you what it takes to survive in the brand consulting industry and you have to be able to survive before you can succeed.

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A Home Away From Home

Few employees can take pleasure in calling their office a home away from home. At NTUC, you can.

By Nabilah Husna A. Rahman

The air of hospitality at the National Trades Union Congress (NTUC) is uncommon to such a large organisation. But NTUC is not like every other organisation – it upholds a people-oriented and homely environment for both its staff and members.

While the general public may associate NTUC with its more well-known fronts – namely, NTUC Income and NTUC FairPrice – the non-profit organisation also provides a variety of services for its members in the workforce. This includes offering assistance to members who bring issues like workplace disputes to the attention of the congress.

The Industrial Relations Department, in which Sharon Lim plays her role as an Industrial Relations Officer, deals with such matters.

“My work is somehow unpredictable. You won’t always know the entire background of the members’ issue, but you need to almost immediately give them advice,” the former Hospitality Management student says. “It’s very impromptu – so training in this aspect is very important.”

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An introduction to the consulting industry

The consulting industry isn't just made up of strategy consulting. It covers a wide variety of expertise across multiple industries. Clients hire consultants to improve their performance, adn demand concrete results at every stage of a project. It's a tough industry to work in. It's even tougher to make it your lifelong career.

By John Yip

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The consulting industry: An introduction

The title consultant brings with it expectations of experience and expertise, qualities not often associated with newly-minted graduates. It's quite mind-boggling to imagine how it would be possible to enter the consulting arena without work experience or an MBA but it is a lot more common than you might expect.

By Career Central

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