Industry Related (Travel & Hospitality)

Where Passion Meets Vision


Working in close partnership with industry stakeholders, the STB shapes an exciting and memorable ‘YourSingapore’ experience for the millions of tourists who visit our shores every year. Meet two vivacious scholars from STB who have dedicated themselves, heart and soul, to this compelling vision.

By Jacelyn Lim & Winifred Tan

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Epitome Of Asian Hospitality

Crying babies, cramped seats, and overzealous airport staff usually mar an otherwise perfect travelling experience. SIA is one of the few exceptions. Setting impeccable service standards that other airlines try to emulate, SIA has brought back the romance of travel. We speak to Lionel Yeo, one of the people responsible for ensuring each and every SIA customer experiences the epitome of Asian hospitality.

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Epitome of Asian Hospitality

Crying babies, cramped seats, and overzealous airport staff usually mar an otherwise perfect travelling experience. SIA is one of the few exceptions. Setting impeccable service standards that other airlines try to emulate, SIA has brought back the romance of travel. We speak to Lionel Yeo, one of the people responsible for ensuring each and every SIA customer experiences the epitome of Asian hospitality.

By Farhan Shah

“Learn to cook, take good care of your teeth, talk to people in the elevator and whatever you do, don’t set the water temperature to ‘hot’ while washing your clothes,” Lionel Yeo Shen Kiang says, laughing heartily as he gives advice gleaned from his own experience as a student in a foreign land.

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A Tale of Diversity


In STB, ideas are its lifeblood, excitement can be found at every turn, and boredom is an adjective that’s never used. We speak to two STB scholars who are on the ride of a lifetime.

By Farhan Shah

Law Yock Song leans forward in his chair, the happiness apparent in his eyes, and says, “One of my guests came back to the Singapore Visitors Centre on the last day of her holiday just to thank me.”

To the 27-year-old, it is these small pockets of interaction that makes working in the Singapore Tourism Board (STB), the organisation dedicated to promoting and projecting Singapore as the choice destination for leisure and business tourists, very heartening.
After having worked in STB for more than three years, the SMU alumnus has collected a vast catalogue of memorable experiences.

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Opportunities Beyond Borders


Ever wondered what it’s like to be part of a team that constantly strives to enhance Singapore’s image through creating exciting and innovative campaigns to attract our foreign visitors? We speak to two employees from STB to find out more.

By Mabel Tan

Nothing ever stays the same in the Singapore Tourism Board (STB). From travelling the world on the behest of work to interacting with foreign dignitaries, no working day is the same as its employees work towards positioning Singapore into a unique and compelling destination for leisure and business visitors.

26-year-old Sandy Koh and 27-year-old Janice Fong tell us how life is like in STB and share with us the countless opportunities offered to them – both in and out of the country.

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Shaping Your Singapore

There is no other organisation that focuses so much on fun as an integral part of work as STB does. With the on-going dynamic transformation of Singapore’s tourism landscape towards that of a vibrant and exciting must-visit destination, two STB scholars share how they are both learning and enjoying themselves at the same time.

By Benjamin Lim

Being chained to a desk for eight hours a day, five days a week was not exactly what Michelle Chan and Goh Bing Jun wanted to do for the rest of their lives. Their relentless search not to settle for a career less than anything extraordinary finally led them to the Singapore Tourism Board (STB).

Having the opportunity to shape Singapore’s image in the eyes of the world instantly attracted the two 24-year-olds to take up the STB scholarship.

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A Home Away From Home

Serviced hospitality provider Park Avenue is often lauded for its top-notch service. Meet one of the team members who work tirelessly to create its success story.

By Farhan Shah

The devil is in the details and the details are what Park Avenue, the hospitality arm of United Engineers Limited (UEL), excels in. This acute attention to the finer points that most people usually overlook have propelled the organisation’s serviced apartments to the top of the pile.

With subtle touches like a welcome letter addressed to each individual guest and a complimentary personalised food basket, Park Avenue has raised the bar in the hospitality industry and has garnered a host of accolades like the Singapore Prestige Brand Award and the Excellent Service Award.

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