benefits

Building Brand Loyalty

By Desiree Yang

With hits like The Wedding Singer, Don’t Mess With the Zohan and his most recent romantic comedy Blended (which hasn’t been sitting well with critics) to his name, Adam Sandler is no stranger to the box office. Take a quick look at Sandler’s filmography and you’ll quickly notice a large majority of the roles that he has played are in movies that are wacky, goofy, and altogether entertaining.

“[I]f Sandler’s movies have taught us anything, it’s that, no matter how bad his movies get, they will always do well in [theatres].”

This is a case in point for brand loyalty, and the power it has to keep businesses running, or in the case of Sandler – his Hollywood career. So, how does one go about building brand loyalty? (Read More Here!)

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Co-working in Singapore – An Up and Coming Trend?

By Desiree Yang

The co-working concept is still a relatively new concept in Singapore, and even though it has yet to gain significant traction, it can offer many advantages for Small and Medium Enterprises (SMEs) on a shoestring budget.

Simply put, co-working can be defined as a work environment that is shared by individuals from different organisations. In addition to the obvious benefit of office rent reduction, co-working spaces can offer a plethora of networking opportunities among like-minded employees (e.g. animation and web designers), who can not only bounce ideas off each other but also identify with a similar set of working values and delight in working in a community of like-minded people.
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The Perks of Being a Social Entrepreneur

By Desiree Yang

In Singapore, social enterprises – sustainable businesses that emphasise the public good over profit margins, such as a co-operative – are part of an increasingly vibrant scene, with over 100 different active social enterprises in existence today.(Read More Here!)

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From Employee to Employer: How to Make a Smooth Transition?

By Durga Elamaran

You’ve taken your baby steps into the working world, gradually moved up the corporate ladder and now you’re finally the boss of your own company! Handling troublesome clients and hectic workloads as an employee can seem insignificant when you find yourself having to manage an entire company. This 180 degree turn can certainly be stressful, but fret not - here are some tips on how to make a smooth transition. (Read More Here!)

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Job-Hopping – A Viable Career Strategy?

By: Png Han Yong

How long would you stay in a job before considering a switch? A year? Two?

Gone are the days of one-organisation employees who hope to climb the corporate ladder. The volatility of today’s global economy and the changes in workplace dynamics both have greatly diminished the negative stigma which previously dogged job-hoppers. On the contrary, job-hopping is now often perceived as the doorway to greater career opportunities.

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