Doing right by its stakeholders in keeping the legacy glowing, Bosch proves that it is more than just another brand name.
By Roland Tan
From everyday power tools to futuristic all-electric cars, lithium-ion technology to organic photovoltaics – the Bosch name is there. Not only does Bosch boast a legacy of 123 years of trusted products, it is also a forward-looking company that constantly pushes the frontiers of technology.
Choo Yin Yeow, a veteran of 13 years, can attest to the strength and heritage of the Bosch brand. The 47-year-old had completed tours of duty in the software and R&D departments before assuming his current role at Bosch Security Systems in May this year.
Security Systems, a division of the Bosch Group, provides integrated solutions for high-quality security and communication products such as closed circuit television, fire alarm systems, access control systems, and state-of-the-art conference systems.