Bosch

Bosch for Life

Doing right by its stakeholders in keeping the legacy glowing, Bosch proves that it is more than just another brand name.

By Roland Tan

From everyday power tools to futuristic all-electric cars, lithium-ion technology to organic photovoltaics – the Bosch name is there. Not only does Bosch boast a legacy of 123 years of trusted products, it is also a forward-looking company that constantly pushes the frontiers of technology.

Choo Yin Yeow, a veteran of 13 years, can attest to the strength and heritage of the Bosch brand. The 47-year-old had completed tours of duty in the software and R&D departments before assuming his current role at Bosch Security Systems in May this year.

Security Systems, a division of the Bosch Group, provides integrated solutions for high-quality security and communication products such as closed circuit television, fire alarm systems, access control systems, and state-of-the-art conference systems.

Authors: 
Career Central Tags: 
General Tags: 

Robert Bosch: Packaged for Success

Marketing is about unlocking a unique selling point of a company’s product that gives it an edge over its competitors. At Bosch Singapore, Yvette has her fill in making this happen.

By Roland Tan

Robert Bosch (SEA) Pte Ltd, also known as Bosch Singapore, is located in the northern part of the island and has an understated look that belies its significance. It is the regional subsidiary of the Bosch Group, representing the Group's interests in Southeast Asia. The Singapore office also houses the Asia-Pacific headquarters of the Automotive Aftermarket and Security Systems Divisions, as well as the IT Centre for Asia Pacific and the Research and Development Centre Asia Pacific.

As the regional subsidiary, Bosch Singapore has direct communications with the top brass in Germany’s headquarters. It is also empowered to provide full operational support and make key administrative decisions in Southeast Asia, should the need arise. Bosch Singapore is also designated as a Centre of Competence for the Automotive Aftermarket Division where a concentration of expertise, knowledge and talents are amassed to support the region.

Authors: 
General Tags: