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Singapore Airlines has always been the airline to fly with. The Singapore girl is the epitomy of beauty, elegance, and premier service. What does it take to become a Singapore girl? Find out more about the hardwork that goes into making every flight a great way to fly.
By Denise Chew
Singapore Airlines …a global brand and arguably the best airline in the world. Synonymous with Singapore Airlines is the Singapore Girl. Mention those two words and immediately a picture of a slim, sweet, smiling Asian girl in a sarong kebaya comes to mind. Her internationally recognised uniform, designed by French couturier Pierre Balmain, is associated with unparalleled service standards – service with a smile, whatever you ask for you will get, no questions asked.
The Singapore Girl has always been perceived as a glamour job reserved for the elite - beautiful women, impeccably groomed, jet-setting the world. But has that changed? With the rapid take-off in the air travel industry and increased competition by other major airlines, is the Singapore Girl still the pot of gold at the end of the rainbow, the job that all women are eyeing?
60 years ago, Singapore Airlines started with 3 flights a week but today, their route network reaches 60 destinations in 32 countries with 668 weekly flights. The company employs around 6,800 cabin crew to man their fleet of 89 aircraft. With this great demand, the airline has had to employ cabin crew from around the region – so the Singapore Girl is not always Singaporean. In fact, the majority of the stewardesses hail from Malaysia, with others coming from Taiwan, Indonesia, China, Japan, Korea and India. This is also advantageous to the airline since stewardesses will be able to communicate with Asian passengers in their native language.
Perks of frequent flying
Obvious benefits of flying for Singapore Airlines are the opportunity to travel, experience different cultures and meet people from all over the world; not to mention the prestige associated with being a Singapore Girl. Cabin crews enjoy free entry into many popular night spots. Other advantages include a monthly salary of about S$3,500, which is significantly higher than the starting pay of fresh university graduates. In addition, there is also an annual wage supplement of one month’s basic salary, a profit-sharing bonus and a medical copayment scheme. Each staff member is also entitled to a free ticket to any Singapore Airlines destination once a year, with discounted travel at other times. Spouses of married staff will also be entitled to a free annual ticket. With at least 21 days of paid annual leave (senior and supervisory staff get 28), all these perks contribute to make flying with Singapore Airlines a very attractive career prospect.
Being a Singapore Girl is a lot more than just smiling and looking pretty though. The hours are long and flying all over the world through different time zones can be very exhausting. A typical month usually consists of 1 long flight, a few 3-day flights and some turnarounds (i.e. flying to a destination and back within a day). Long flights are to destinations in Europe, the United States or the Middle East. Mid-range flights are regional – Australia, Japan, China or Taiwan. Turnaround destinations include Indonesia, Hong Kong, Vietnam and Malaysia. Long flights will mean 4 to 9 days away from Singapore, including a few days to rest. Cabin crew are then entitled to 2 to 3 days off after they return from long flights before having to fly again, which works out to about 15 off days a month.
A typical flight would require cabin crew to report for a briefing 2 hours before take-off. They will then have to prepare the aircraft for passengers to board. Upon takeoff, the focus is on taking care of passengers’ needs, from meals to duty-free shopping to keeping toilets clean and handling any request, however unusual it may be. One stewardess was even asked to separate a passenger’s mixed nuts, just because he did not eat brazil nuts!! Needless to say, it was done … with a smile of course. Attending so diligently to the passengers is hard work but there are rest areas for crew onboard the aircraft to take a break or even a quick nap.
Singapore Airlines pride themselves on offering service of the highest order. With passengers also getting more and more demanding, what qualities does the Singapore Girl have to possess in order to be successful? “Patience” was the answer given by one flight steward, who has been flying with Singapore Airlines for the past 10 years. To him, the most rewarding part of his job is the satisfied smiles on passengers’ faces as they disembark from the aircraft. On the flipside, the hardest part of flying is the physical toll on the body as a result of irregular working hours, changes in time zones and jet-lag.
Becoming a Singapore girl
So do you have what it takes to become a Singapore Girl? Application requirements have become more stringent over the years. Singapore and Malaysian applicants need to have at least 2 principal passes and 2 subsidiary passes in their A-levels (or its equivalent) and a relatively high standard of English. This is in comparison to the previous requirement of O-level passes. Applicants from other Asian countries need an equivalent of a Degree. In addition, females need to have a minimum height of 1.58 metres. Preference is given to candidates who are able to speak foreign languages or with experience in customer service.
Some candidates are also required to wear a sarong kebaya to see if they ‘look’ like Singapore Girls.Once candidates make it pass these 5 rounds, they go through about 4 months of training which includes basic service and safety, English diction, social etiquette and makeup. There are several tests interspersed throughout the training but the critical ones that have to be passed are first aid, safety and evacuation procedures. The emphasis that Singapore Airlines places on safety is very clear as these tests have to be passed annually in order for cabin crew to keep flying. Before graduation from training, candidates take part in ‘wet-runs’ undergoing on-the job training on actual flights. Upon graduation, they have to sign a 2 year compulsory service bond, with a 6 month probation period. They are also offered renewable 5 year contracts which pay out a generous lump-sum on completion.
The Singapore Girl has always occupied the limelight, but what about the Singapore Boy? Does he exist? The answer is, Yes! 30% of cabin crew are male stewards and there is no gender distinction. They enjoy the same benefits and perks that the Singapore Girl does and have to go through the same stringent selection process and training.
A great way to fly
Upon securing a permanent position with the airline, what do advancement prospects and career progression look like for cabin crew? There are 4 ranks, indicated by the colour of the uniform. An entry-level stewardess wears the blue sarong kebaya. One level up is the Leading Stewardess who wears Green. A Chief Stewardess is clothed in a red kebaya, while the Inflight Stewardess wears Purple. The stewards’ ranks are distinguished by their jackets; the darker the jacket, the more senior the rank. In order to maintain the high level of service which Singapore Airlines is well-known for, service rules and regulations are very strict. Cabin crews are continually assessed throughout the year, via evaluations which are conducted on-fl ight by different supervisors. A performance report will be given to them after the flight and the crews are not told in advance which flights they will be evaluated on.
In summary, if you want to be in the service industry, enjoy traveling and meeting people, are not prone to air-sickness, have a adaptable body clock and just happen to have a permanent, megawatt smile, it looks like a career flying the skies is for you. Almost 60 years of innovation and service have pushed Singapore Airlines to the forefront of the industry, so it looks like the Singapore Girl (or rather, Singapore Person) is still a great way to fly.
Comments
The famous Singapore girl
The famous Singapore girl uniform design by pierre balmain. The Singapore girl is the main focus of the airline's advertisement and has proven to be a success. Over the years, the Singapore girl has help transform SIA from a small and humble airline into today's world leading airline in service and innovation. She is a global Icon in the airline industry, and when asked about Singapore airlines, the first thing that always comes to mind is the kebaya glad SQ Girl. Without the Singapore girl, Singapore Airlines would be nothing. Many airlines today are trying to follow in the same footsteps as SIA in promoting thier cabin crews (etihad, emirates, cathay pacific, malaysia etc). But still non will ever match the perennial popularity of the Singapore Girl. She is forever more Singapore's ambassador and a world reknown icon. Picture belongs to an SQ girl herself and her video can be found on youtube, under her screen name "kiwikii"............. Singapore Girl Your a Great way to fly
Tell SIA what you want .
Hi,
After reading few comments from this blog, I really feel that we only knows how to complain but not compliment. Before we complain about SIA services, let starts with 20 years ago. The service expectation then and now I believed has changed drastically.
Would anyone agreed with me?
We cannot keep comparing what in the past, cos we will not move on.
Yes we do expect more nowaday, but the question is how much more ?
So do give some suggestion how SIA can really improved their service levels.
As Singaporean we should be proud of SIA brand.
I feel we should look at the other side of SIA's ,they are doing their best to be number one in the world again. Let's us keep encourgage them to improves.
I personally still feel SIA's did a very good job to maintian top class brand in aviation industry.
By the way do you know how other part of the world get to know Singapore ?
" Fly SIA"
tell SIA?
Why? Are you saying that SIA will actually listen and change their business practices because of some netizen's ramblings?
Ok here goes:
1) Bring your customer service levels back to what it was like 20 years ago.
2) Don't treat Singaporean passengers like 2nd class citizens compared to Ang Mohs
3) Don't let your staff say retarded things on national television. Like telling us your approach to beat rising fuel prices is to lower airplane weight by removing the ad pages from the inflight newspaper.
Whatever it is, the best feedback I can provide is to vote against SiA by putting my consumer dollars elsewhere.
my honest answer
I would like to comment on your second point.
2) Don't treat Singaporean passengers like 2nd class citizens compared to Ang Mohs
Why is this so? As a Singaporean myself I said that too but after working with @#%^&%, i know what's the reason behind this.
"Ang Mohs" are more polite and well maybe they greet and reply you back well maybe not all but majority compared to singaporeans.
Like in this situation: When they are boarding, we would greet them "Good Morning,Sir/Maam..Can I have your passport and boarding pass?" their reply would be "Hie,GOOD MORNING,how are you doing? Certainly,here you go with their passport.
Their greeting is much more satisfied,you feel happy greeting them. Its courtesy,manners!!
Even though they are traveling in first/business class,they greet you back with a smile and after checking them in they sometimes would say "have a good day". It makes us happy too working after long hours! we are not slaves working.
In another situation,like the singaporeans they just can't be bothered. when we greet them, they just kept quiet and hand the passport. I am saddened by this as a singaporean myself and after that I myself know that everyone always says that they get 2nd class service, i would greet them by their surname,"thank you mr.**"
They would simply snatched back the passport,boarding pass and have arrogant look like(i am traveling on a 5star airline) and walk away looking behind at the boarding area waiting to rush in to board the plane.
Everyday as a only 20year old girl working as a attachment from school, I would think life is tough. Why are Singaporeans like this. "Kiasu". And when they don't get their seat that they want, we would apologise to them and tell the reason why. they would snatch their boarding pass and stare at me and walk away. yes it was like that. only i can say 1/4 of singaporeans are nice. the bad ones sometimes are big people from some big company("big shots" which i check) so they look down on us working. LIKE THAT?!
what' s matter
Hi
http://www.singaporeair.com/saa/Feedback/feFeedbackInit.jspx
Have you try to feedback to SIA before? if not maybe you can log into the link as above.
But if you have done so, follow up with them.
What do you think?
So tell me how Great SIA is.
Well my family and i chose to fly with SIA when we went Japan 2 weeks back, because as this article has stated, we felt they were SUPPOSEDLY the best airline to fly with, plus the outstanding service.
Sad to say, i finally understood why I was told umpteen times that SIA's standard has dropped a ton..
When we came back on 1st July, our flight was delayed for an hour.. We were told that the cabin floor was wet. And we even saw the Business/First Class passengers returning backwards to the holding area.
We were looking forward for some service recovery to be done, for instance, SIA souvenirs (But not like we WANT IT SO BADLY) but to no avail..... A small little gesture or something complimentary of SIA, we thought, but we received zilch.
All we had was.... sweets. Yeah the adults were given sweets as well. However, from the Japanese ground staff. Why didn't SIA come forward to tell us what went wrong and give a sincere apology? But chose to gave us sweets instead?
Secondly, when i finally arrived at my seat, I saw an extra blanket (obviously carelessly left by the cabin crew) and it was seen 'dropped' on the floor.
Also saw a set of headphones which was left over by the previous passenger (Flight came from LA previously).
AND,
The little menu booklet which i was presented to, was disappointingly, in Jap. There were some written in English, but those were for lunch to and fro japan.
Is this the standard we should receive, from a World's best airline?
IN ADDITION,
The Stewardess who attended to our section in the cabin was rude. She tapped on my Aunt's shoulders, without asking politely, to pass her my snack wrapper. I thought this was really unprofessional.
I observed the way she served the other passengers and I could easily tell that she was a trainee.
I was extremely disappointed.
My aunt was an SQ girl way back 20 over years ago. I've heard so much from her and i can see for myself the transformation in the standard for SIA. I loved SIA and have travelled with them before but i'm considering if i should in the future.
I was once almost convinced by my close friends to hop in SIA. Many of them wished to be part of this dynamic airline industry. A few of them are now training stewardess in SIA. Of course, I'm so proud of them. Because I highly doubt they would provide such ridiculous service as they studied hospitality and tourism and held part time jobs in the industry.
I suggest all of you to pop by Sheraton Towers, as they hold most of their walk-in interviews there. And see for yourselves how the SQ girls-to-be dress, with their untied hair flowing and skimpy clothings. I was dumbfounded. Did they think there were gonna interview for what, bar-dancing?
If you have what it takes, it does not necessarily come from the beauty and glam factor that you have, that is a plus point of course... But most of us could tell if you are a qualified Stewardess by the way you display yourself and the service you give to the others, by making others feel the passion you possess. Definitely not by the way you fling your long hair in front of the interviewers nor your skimpy outfits.
Rude Service
I would like to add in your "Addition" part..
"The Stewardess who attended to our section in the cabin was rude. She tapped on my Aunt's shoulders, without asking politely, to pass her my snack wrapper. I thought this was really unprofessional.
I observed the way she served the other passengers and I could easily tell that she was a trainee."
If you think as trainee she is being rude wait till you see the seniors well not at passengers but ground crew! They are double rude to ground crew! Just because the serve meal like a top waitress and scrub toilets while earning 3-4k! Your story is nothing compared to what we are being served!
I agree
Thanks for sharing.. I too felt that the standard has dropped. SIA stewardess used to radiate an air of elegance and class. Now it's just fake smiles and bad makeup..
Yes I think attractive
Yes I think attractive stewards and stewardess (coupled with good service) can make a good competitive edge.
But no, from what I've been seeing in the recent years, I dont find that SIA is currently making an effort to maintain this competitive edge.
Is it really a business advantage?
SIA's CEO replied publicly once that young and attractive SIA stewardess is a key business competitive edge to SIA has over its competitors.
Personally I find that a little degrading for the female population - your looks and your youth are being utilised for corporate gains. When you run out of it, out of the door you go. I am not sure about this, but I have heard that all SIA girls are not on permanent employment terms with the company but rather contract basis. Upon contract ending, see if you are still pleasant and pretty, we see how to work out your contract...
I just flew on Air France two weeks ago. I found myself missing SIA plane when I was on Air France plane. The reason was the service standards. I wasn't missing the SIA looks really. Well then again I am a woman. Perhaps the male counterparts feel differently.
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