By Kevin Lim

It isn’t just about doing it great. It’s about doing it better.

Working in close partnership with industry stakeholders, the STB shapes an exciting and memorable ‘YourSingapore’ experience for the millions of tourists who visit our shores every year. Meet two vivacious scholars from STB who have dedicated themselves, heart and soul, to this compelling vision.

By Jacelyn Lim & Winifred Tan

Crying babies, cramped seats, and overzealous airport staff usually mar an otherwise perfect travelling experience. SIA is one of the few exceptions. Setting impeccable service standards that other airlines try to emulate, SIA has brought back the romance of travel. We speak to Lionel Yeo, one of the people responsible for ensuring each and every SIA customer experiences the epitome of Asian hospitality.

By Farhan Shah

Crying babies, cramped seats, and overzealous airport staff usually mar an otherwise perfect travelling experience. SIA is one of the few exceptions. Setting impeccable service standards that other airlines try to emulate, SIA has brought back the romance of travel. We speak to Lionel Yeo, one of the people responsible for ensuring each and every SIA customer experiences the epitome of Asian hospitality.

By Farhan Shah

“Learn to cook, take good care of your teeth, talk to people in the elevator and whatever you do, don’t set the water temperature to ‘hot’ while washing your clothes,” Lionel Yeo Shen Kiang says, laughing heartily as he gives advice gleaned from his own experience as a student in a foreign land.

By Farhan Shah

Law Yock Song leans forward in his chair, the happiness apparent in his eyes, and says, “One of my guests came back to the Singapore Visitors Centre on the last day of her holiday just to thank me.”

To the 27-year-old, it is these small pockets of interaction that makes working in the Singapore Tourism Board (STB), the organisation dedicated to promoting and projecting Singapore as the choice destination for leisure and business tourists, very heartening.
After having worked in STB for more than three years, the SMU alumnus has collected a vast catalogue of memorable experiences.

By Mabel Tan

Nothing ever stays the same in the Singapore Tourism Board (STB). From travelling the world on the behest of work to interacting with foreign dignitaries, no working day is the same as its employees work towards positioning Singapore into a unique and compelling destination for leisure and business visitors.

26-year-old Sandy Koh and 27-year-old Janice Fong tell us how life is like in STB and share with us the countless opportunities offered to them – both in and out of the country.

There is no other organisation that focuses so much on fun as an integral part of work as STB does. With the on-going dynamic transformation of Singapore’s tourism landscape towards that of a vibrant and exciting must-visit destination, two STB scholars share how they are both learning and enjoying themselves at the same time.

By Benjamin Lim

Being chained to a desk for eight hours a day, five days a week was not exactly what Michelle Chan and Goh Bing Jun wanted to do for the rest of their lives. Their relentless search not to settle for a career less than anything extraordinary finally led them to the Singapore Tourism Board (STB).

Having the opportunity to shape Singapore’s image in the eyes of the world instantly attracted the two 24-year-olds to take up the STB scholarship.

Serviced hospitality provider Park Avenue is often lauded for its top-notch service. Meet one of the team members who work tirelessly to create its success story.

By Farhan Shah

The devil is in the details and the details are what Park Avenue, the hospitality arm of United Engineers Limited (UEL), excels in. This acute attention to the finer points that most people usually overlook have propelled the organisation’s serviced apartments to the top of the pile.

With subtle touches like a welcome letter addressed to each individual guest and a complimentary personalised food basket, Park Avenue has raised the bar in the hospitality industry and has garnered a host of accolades like the Singapore Prestige Brand Award and the Excellent Service Award.

The Maldives has long been a coveted holiday destination for many with its gorgeous beaches and crystal clear waters. However, for the TP students who went there for their internships, this idyllic island country is not just a tourist attraction but also a learning site beyond their classroom.

By Becky Lo

In October 2009, a group of 13 final-year Tourism & Hospitality students from Temasek Polytechnic (TP) were given the chance to work at the Four Seasons Resorts in Maldives as part of their internships. Among them were Joyce Xu and Ong Su Lin, both of whom had worked in the restaurants of two separate properties of the Four Seasons Resorts – Kuda Huraa and Landaa Giraavaru.