Whether you are driving a forklift, making fengshui divination or lecturing in economics, you must stand out and be recognised by everyone as the expert in your trade.
Not too long ago, to be an expert meant that you had to have an advanced degree and be doing a specialised job for years. Today, people will pay attention to you if you can deliver what they need, regardless of your professional experience or academic qualification.
Experts are sought after. They get cushy job offers and business opportunities, and command high fees. Even expert forklift drivers are in high demand as trainers and to display fancy moves in industrial competitions.
Reporters interview them whenever an issue or situation crops up in their area of expertise. They get invited to speak at conferences. And if they own a business, their firm gains more market share than their competitors. They are not anonymous because people recognise that they know more.