For job candidates seeking an edge, sending interviewers a customized thank-you is critical. Recruiters estimate that most candidates make the effort to send thank-yous, but only half go the extra mile to customize them for the job they’re seeking.
If you’re interviewing with several employers, check that each thank-you shows the correct company and recruiter name. After all, you don’t want to accidentally send a thank-you addressed to, say, the company’s competitor.
It’s also important to be specific and show off your listening skills. If you discussed a particular trend or issue with the interviewer, mention it again in your thank-you or even include a link to a recent news story on the subject. This will show that you focused on what was going on during the interview and that you are serious about the opportunity.
Try tapping into the employer’s culture. For example, a candidate for a job at Coca-Cola Co. signed his thank-you with the company slogan, “Have a Sweet Day.” But no matter how laid-back an employer seems, keep your thank-you professional. Thank-yous with slang or funky spelling are unlikely to impress. Expressing some individuality is OK, but what an employer primarily wants to see is that the candidate knows proper business etiquette.