Thousands of fresh graduates compete for the best jobs every year, often in reputed government agencies or Fortune 500 companies. 24-year-old Celestine Chua has been there and done that, but her story comes with an inspiring twist.

In October last year, she resigned from Procter & Gamble, leaving behind a well-paying job that saw her managing multi-million-dollar brands for two years.

People around her were taken aback by her decision, but the National University of Singapore (NUS) Business graduate knew that she wanted more than just a job at a prestigious company. She wanted a sense of deep-seated passion for her work.

“It was in 2006 where I finally discovered my passion in personal growth and helping others to grow. Whenever I looked around me, I saw people sleepwalking through their lives. People running fervently in the rat race, denying themselves of what they really wanted on the inside,” says Celestine.