By Jacelyn Lim
Originating from the land of bibimbap, Korean Pop, more popularly known as K-pop, has spread like wildfire across most Asian countries and is already eyeing the Western music industry with its intoxicating blend of infectious hooks and flashy dance moves.
Characterised by multi-talented artistes with boundless energy and photogenic good looks, the secret behind the success of K-pop’s artistes is their ability to endear themselves to their fans, despite the language and cultural gap.
Before you dismiss the Hallyu wave as just another passing fad, you would do well to fully understand how these artistes have managed to gain a stranglehold of the hearts and minds of millions of people. Here are 5 lessons derived from the success of K-pop that you can easily apply to your career.