Industry Related (Advertising/Corp Comms)

Marketing: An Ever Evolving Industry

The marketing industry is fast paced, slightly brutal and can be thought of as a type of strategy game. This is the industry responsible for creative promotion of products and services to the mass or specific target market. It consists of creatives who use all forms of media to promote their products or services to their advantage and by extension, their company’s. 


Robert Bosch: Packaged for Success

Marketing is about unlocking a unique selling point of a company’s product that gives it an edge over its competitors. At Bosch Singapore, Yvette has her fill in making this happen.

By Roland Tan

Robert Bosch (SEA) Pte Ltd, also known as Bosch Singapore, is located in the northern part of the island and has an understated look that belies its significance. It is the regional subsidiary of the Bosch Group, representing the Group's interests in Southeast Asia. The Singapore office also houses the Asia-Pacific headquarters of the Automotive Aftermarket and Security Systems Divisions, as well as the IT Centre for Asia Pacific and the Research and Development Centre Asia Pacific.

As the regional subsidiary, Bosch Singapore has direct communications with the top brass in Germany’s headquarters. It is also empowered to provide full operational support and make key administrative decisions in Southeast Asia, should the need arise. Bosch Singapore is also designated as a Centre of Competence for the Automotive Aftermarket Division where a concentration of expertise, knowledge and talents are amassed to support the region.

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You know you want it

In modern city living, you can’t go very far without coming across some form of advertising. The back cover of a magazine sitting on your coffee table advertises the latest designer watch. At the train station, glossy promotional flyers are thrust into your hands. Walking down Orchard Road, you try in vain to shield your ears from the deafening blare of the latest roadshow promoting some perfume or other.

By Daphne Ong


Advertising: The passion for communication

The pace is quick, the pressure high, the hours long, the responsibilities heavy. If you still want to step into the volatile, dog-eat-dog but infinitely stimulating world of advertising, congratulations! You may just have the passion needed to succeed. A career in advertising is perhaps best describe by what it is not. It is not a walk in the park. It is not a 9-to-5 job. It is not necessarily glamorous or high-paying. And not everyone will love your clever, creative idea. But despite this, advertising still remains one of the most fun, fulfilling, thrilling, highly-driven career out there.

By Suji Rajagopal


Recruiting in Style L’Oréal Brandstorm Competition

La Difference, the team of three ladies from Singapore Management University, clinched the top spot in this year’s L’Oréal Brandstorm 2006 (Singapore) – a prestigious marketing competition. Career Central takes a look at this unique platform to hire the brightest fresh graduates for the leading beauty company.

By Michelle Lim