direct selling

Of "Sandwich Praise" and Pink Cadillacs

Mary Kay, a brand that’s known to women worldwide, has finally debuted in the Singapore market. We speak to the President of Mary Kay Asia Pacific about the organisation behind the skincare and cosmetics line.

By Cheryl Lim

These days, companies that promote servant leadership with a drive for watching people reach their fullest potential are scarce. However, at Mary Kay, this philosophy is pervasive throughout the ranks. Besides being one of the most successful direct selling organisations in the industry, Mary Kay is also known for its unique mission – to enrich the lives of women.

“Mary Kay is a company that sells a way of life, and that way of life is development of women, allowing them to believe in themselves, to be the best that they can be,” says Mr K K Chua, President of Mary Kay Asia Pacific. “It almost sounds too idealistic, but I can tell you that it works.”

In fact, the man himself was sceptical when he was headhunted for the position of President of Mary Kay China many years ago.

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