The Art of Communication

Effective communication is said to be the pillar of everything we do. Miscommunication has more than often resulted in chaos and unnecessary panic. To ensure Singapore doesn’t suffer such a fate, MICA ensures that the Government conveys its key priorities to its people through a variety of communication channels.

By Eliza Hamizah

When I walked into Bey Mui Leng’s office, she was busy sending out an email to one of the divisions at the Ministry of Health (MOH). After a cheerful hello and a hasty apology, she promised to devote her full attention to us to share more about the Information Service (IS).

“There is so much to share that I wouldn’t do justice to the IS in just half an hour!” Mui Leng laughs.

Smiling, Mui Leng explained that she had been kept busy over the past two days as the Ministry had to conduct a technical briefing on tuberculosis (TB).

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Connecting Singapore

Being in a position to advise Ministers directly comes with heavy responsibilities. However, for those up to the challenge of improving relationships among the government, Singaporeans and international stakeholders through effective public communications, the Information Service at MICA might just be your calling.

by Cheryl Tay

Goh Chour Thong never expected to be in his current portfolio. Having graduated with a degree in Finance at Nanyang Technological University, Chour Thong first joined Ministry of Information, Communication and the Arts (MICA) as a Finance Officer 14 years ago.

Through his finance work involving the budgeting requirements of MICA, he gained the opportunity to know more about the work of his colleagues in the Information Service, who are involved in a wide range of government communications work and play an important role in the entire value chain of public communications.

When a window of opportunity to transfer to a different department presented itself two years later, Chour Thong seized the chance to become an Information Officer.

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A Passion for Communications

Championing the government’s mission to enhance public communications and engage Singaporeans are two ladies who thrive on the pulse of information.

By Tang Pin-Ji

From the tender age of 12, Lim Weilin has aspired to work in the dynamic world of media. Although her aspirations shifted from journalism to media relations, her determination and thirst for uncovering the truth never wavered.

Curious to find out firsthand how the government handles the media, Weilin wrote to the Deputy Director of Media Relations from the Ministry of Information, Communication and the Arts (MICA) to secure a student internship with the organisation.

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MICA: Communicating Excellence

As the voice of the government, MICA’s Information Officers stand at the frontline dealing with both the media and public.

By Azhar Jalil

“As communicators, the challenge is not just communicating policies, but also getting the public to appreciate the reasons behind the policies, the trade-offs that have to be made, and the greater good that we hope to achieve,” says Soffy Hariyanti about her role as an Information Officer.

As the lead agency for the Singapore Government Information Service, the Ministry of Information, Communications and the Arts (MICA) and its Information Officers play a critical role in the chain of governance. This process begins with obtaining public feedback on planned policies, communicating their deliveries to the public, and finally managing the issues arising from their implementation.

The job has been made all the more challenging in this current day and age, where technology has changed the way people communicate and obtain information. Public expectations of the government are also higher, thus calling for having Information Officers who are not only adept at managing the myriad of communication issues in an increasingly complex environment, but are also passionate about what they do.

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MICA: Grooming Creativity

Singapore has embraced art, design and music as viable economies, and has executed various incentives and programmes to develop local creative talent. For would-be artists, musicians and filmmakers, it means more money. And if that isn't enough, what’s cooler than telling your friends that you’re a creative?

By Edwin Tam

Jeremy Monteiro and Olivia Ong; Royston Tan and :phunk studios.

One’s a jazz pianist and another’s a singer; he’s a filmmaker and they’re a graphic design collective.

You might have seen, heard or experienced their works in movies, concerts, posters, or even on television. That’s not too surprising as they are part of Singapore’s creative industries – defined as “industries which are inspired by cultural and artistic creativity and have the potential to create economic value”.

It was these industries that helped countries such as China, the United Kingdom and United States to grow. As such, Singapore has recognised the need to groom these industries and our people. This is why Neo Jiet Shern, 27, and Chok Kerong, 25, received scholarships to pursue their creative passions.

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