Q&A: How Important is My Business' Name to its Success?

Question: I’m in the process of setting up my own business and am trying to come up with a good name. I am unsure how far the name will end up defining my business. How important is my business’ name to its success?

Answer: “What’s in a name? That which we call a rose/ By any other name would smell as sweet,” muses Juliet, one half of the famed pair of star-crossed lovers. That’s all very well in the world of Shakespearean verse and poetry, but in a fiercely competitive climate permeated by aggressive marketing and branding, can a business really afford to pay no heed to its name and brand? (Read More Here!)

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